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James Bond in drag is a big draw in America's Viral Video chart

17th March, 2011, The Drum


A video from U.K. nonprofit We Are Equals, in which Daniel Craig reprises his James Bond role for an International Women's Day clip, has hit  No 2 in the Viral Video chart organised by the American magazine AdAge.

Judi Dench, playing  her long-running 007 character, M, gives Craig's Bond an intriguing assignment: What would it be like to be a woman for a day? 

"Craig's surprise cross-dressing surely helped the clip get lots of pass-around on Facebook, which drove the majority of the campaign's traffic," said Ad Age.  Number of views: 1,670,001.


Source: http://www.thedrum.co.uk/news/2011/03/17/19792-james-bond-in-drag-is-a-big-draw-in-america-s-viral-video-chart-/